Maybe?! well a good Brand can be the embodiment of a great product and it may strive without connecting to todays online market, but the chance that it may survive the long haul without connecting to online social medias are slim to none. Besides, the chance a competitor is offering their competing brand online is higher than ever these days...
not sure where to find a social media channel? look here
These key social media channels are essential to housing the power of e-marketing in todays dynamic global market. Lets take CNN for example, would a media news company need to use external social media channels when it has its own TV channel along with a website which includes great web-tools for media and discussion? perhaps Rick can tell you...
CNN now tells television viewers to join the conversation and talk to Rick on twitter, facebook, and myspace
What is more important to you (a startup e-store owner) to showing up on Google's first few pages for your products search or sending a tweet on twitter about a on going promotion on your product?
Hopefully you (a startup e-store owner) have been doing your homework and choose the latter. Google now includes tweet updates on their search results page. It was only a few months ago when google reached an agreement with twitter.
Personalization and customization of messages via threads, post or tweets can significant make a Brand thrive if the audience accepts it. Also there are several ways to communicate with fans, customers and spectator within the online communities. Jordan's suggestion of 5 models a "Brand" can utilize to communicate with its audience is clear and to the point. The framework illustrates the simplest form of e-marketing down to what every brand hopefully strives for "Brand Embodiment".
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